What if the clothes no longer have sizes and divisions for men and women? One model that suits everyone at once: both boys and girls, and low and high. And most importantly, it will cost less than a cup of cappuccino takeaway. That seems to be exactly what Robert Zemeckis imagined fashion in his sequel Back to the Future. And, it seems, for us it can become real. Flying cars are still far away, but digital clothing is already conquering the beauty industry.
We at Happy Worthy Life try not to lose sight of the new products, so let’s look at what dresses from the digital world are, why they are so popular and what does the future of the fashion industry have to do with it.
What is digital clothing?
We are talking about clothing that does not exist anywhere other than the digital environment. Moreover, such outfits can still be bought. It’s like in an RPG where you try on your character armor and weapons bought in the game store for real money.
In our case, fashionable clothes are donned not on any elf, but on a very real person. Customers pay for the thing, send their photos to designers, and here the magic begins: fashion designers dress a person in photos using 3D technology. You can see the result in this photo:
By the way, the jacket in the photo above belongs to the Scandinavian brand Carlings, which was the first in the world to sell virtual clothes. In their online store, both real outfits and computer models are on display. Such things cost from $ 9 to $ 30. The first batch has already been sold out completely.
There are 4 main reasons why people need such clothes.
A few years ago, digital clothing was of interest only to developers of 3D models and retail employees. But now this product is no longer highly specialized. People are increasingly paying attention to virtual things, and here’s why:
- Many have instagram. And sometimes we want to show off in front of subscribers in something unique. And what could be more unique than a virtual outfit? Perhaps this is a good way to refresh your image, decide on an experiment that, in general, does not oblige you to do anything.
- You can already find over 200 publications on the hashtag #addressthefuture Instagram now, the authors of which do not hide: they have a digital outfit.
- Virtual clothing can be a good way to save money, especially in the fashion industry. Often, outfits are bought exclusively for photosets, and then cleaned in a closet forever. According to a survey by Barclays, 9% of UK users do this. And digital things, though not completely, are capable of saving the world from the production of what is called disposable clothing.
- This is a way to influence the environmental situation in the world. It is believed that the fashion industry is already threatening the ecology of the planet. Production requires large volumes of fresh water, it accounts for about 10% of all greenhouse gas emissions, fashion houses have become one of the 3 largest waste producers in the world. The conclusion is simple: less clothes – less problems.
This is an investment in the future. The virtual dress that you see in the photo above was created in the Fabricant fashion house and sold at auction for $ 9.5 thousand. Quantstamp CEO Richard Ma bought the item as a gift to his wife. In his opinion, in 10 years, all people will wear things from the digital world, only they will cost tens of times more, so buying such a dress now is a prudent move.
What is the future of all of the above?
All this leads to one simple conclusion: there is a great chance that soon only basic things will remain in our real wardrobe, and all delights will go into digital format. It is cheaper, more environmentally friendly and provides everyone with a chance to dress in a haute couture product at least once in their life. It remains only to wait and make virtual reserves.
Do you believe in such a future for the fashion industry?